Not gonna lie, I’m a marketer and I love the work(Digital marketing and brand marketing)
But as a Gen Z consumer, I scroll past 99% of ads like they’re not even there(when it comes to digital marketing campaign). Like… I literally don’t notice them unless I’m looking at it from a marketing angle. We’re hit with thousands of ads every day, and most of them just feel like noise.
So I wanna ask here, what was the best/one of the best digital marketing campaign you have ever seen or done recently?
Like — what was the product? What industry? Who were they targeting? And what made it stick? what frequency? what kinda hook they used, what is the product itself that made it buzz, what it the human psychology etc.
I would love to learn from other's experience🙂
